You can Google anything these days.

❓How do I start a business?

❓What are the top 10 CRM platforms for enterprise-level companies?

❓Which RFP template is most effective?

You can plug these into Google, and you’ll get a ton of pages — each packed with “insights” and hot tips.

But how will you know what’s fluff vs. what’s real? And will you have the time to comb through these “resources” to validate sources and facts?

Yes, information is everywhere. But information and truth aren’t the same thing. Wisdom doesn’t come from a search engine. It comes from lived experience.

I’ve been in the trenches of contact centers and consulting for 38 years. I’ve seen lots of mistakes, big wins, and everything in between.

Want a list of the latest tips for handling a contact center crisis? Google it.

Want a partner to lead you through it? I’m your guy.